CAMPAIGNS WHATS APP MARKETING
Whatsapp is currently the most widely used messaging platform by users. It's a social network that allows easy, fast, and free interaction with other people. An application that has managed to be present on almost 100% of all smartphones worldwide. Here are some interesting facts about Whatsapp:
- 1.5 billion active users per month.
- 42 billion messages per day.
- 1.6 billion photos.
- 250 million videos.
- Over 1 billion groups in 7 years.
This tool was initially designed for purely personal use. However, over time, they realized that many companies were using it as a means of direct communication with their customers, giving them the opportunity to respond much more quickly and personally. This led to the launch of Whatsapp Business, an application similar to Whatsapp but designed for businesses, with the aim of conducting what is known as Whatsapp Marketing.
Here are some key elements of real estate branding:
-1- Whatsapp Marketing, what is it?
Company Profile: The creation of a company profile is essential to showcase the most relevant information about your company, making it easy for users to find and access. In this profile, you can include the company name, location, customer service hours, website, description of your services, and contact information.
Broadcast Lists: This feature allows you to send messages in a mass distribution to contacts you have selected beforehand.
Automation: It provides you with the ability to create automated messages, for example, whenever someone contacts you for the first time.
-2- DIRECTLY TO THE CUSTOMER
WhatsApp provides an API through which you can create a customized chatbot to automate interactions. This is a great way to provide 24-hour customer service or engage with users when you can't interact with them directly. This ensures that they don't go without a response. WhatsApp Business is ideal for companies that need to stay in constant contact with their customers. It's an easy, fast, direct, and personal way to strengthen your relationship with customers, offering them a better user experience.
Boost your lead generation:
Attract and connect with customers where and when they are ready. Capture email addresses and phone numbers from up to 80% of your leads and automatically add them to your database.-3- Differentiation versus the Competition
Delivers quick responses 24 hours a day, 7 days a week, using Instagram Direct Message Marketing. It costs less than a virtual assistant and never forgets to respond. Converts more fans and recovers lost leads. Automates your funnel on Instagram, reducing the time it takes to move a prospect to a call, launch new promotions or services. Automates your Instagram funnel, reducing the time it takes to move a prospect to a call, launch new collections, gather feedback, and share partner products.
-4- WHATS APP CAMPAIGNS
Elements to consider when implementing a Whatsapp Marketing strategy:
- Objectives to achieve with Whatsapp
- Ensure visibility of your number
- Create visually appealing and understandable content and messages. Aim for the user to grasp the main idea of your message.
- Your status can be effective for providing relevant information
- Take advantage of groups (segmentation for personalized messages)
- Immediate responses (utilize chatbots for support)
-5- Types of campaigns
WhatsApp Campaigns: WhatsApp marketing is a new type of marketing where companies use this application for promotional purposes. These messages include promotional messages, stock updates, product launches, weekly newsletters, contests, upcoming events, and much more.
Campaigns on Instagram and Facebook with WhatsApp: We can create campaigns on these social networks, also implementing an automated funnel strategy that prevents losing the customer who accesses your property advertisement or promotion, allowing for personalization.
Google Ads and YouTube Campaigns through your web button: We can measure interactions on your web button and create automations with a funnel strategy, saving you time and increasing property owners and buyers.
Advantages of WhatsApp Business
MORE VISIBILITY
Its notifications are much more frequently checked than on other social networks. This is because, unlike Facebook or Instagram, WhatsApp is a telephony tool, that is, a direct contact method for making inquiries, talking to family or friends, quickly resolving issues... what used to be a phone call is now a message.
01
NO ALGORITHM
This tool does not have any content positioning algorithm, meaning it does not classify content as relevant or irrelevant and distribute its reach based on that. Instead, all content is delivered equally.
02
MULTIPLE FORMATS
WhatsApp allows the sending of different content formats such as images, text, emoticons, videos, stickers, or GIFs, facilitating interaction and understanding of messages. Sometimes, interpreting the tone used in a message can be challenging.
03
LOW COMPETITION
WhatsApp Marketing is a market that is not yet heavily exploited by companies, so there is not much competition engaged in campaigns through these platforms.