DIGITAL AVATARS & VIRTUAL AND AUGMENTED REALITY - 3D ANIMATED TOURS OF NEW CONSTRUCTION & HOMESTAGE VR AR TOURS
Virtual tours of luxury residences are not limited to being mere conveniences for high-end properties; they should be recognized as essential elements in real estate marketing strategies seeking to stay ahead of the competition and attract qualified buyers. These virtual property tours should be an integral part of real estate promotion with the aim of boosting an increase in sales. Virtual tours of luxury properties provide potential buyers with an immersive and captivating 3D experience of a home. This allows them to explore every corner and detail from any device and imaginable location. Unlike photos or videos, these virtual tours provide potential buyers with a more realistic experience, as if they were touring the property in person.
Various technologies, such as 360-degree cameras, drones, or 3D scanners, are used to create these luxury virtual tours. Additionally, they can include additional features such as floor plans, measurements, annotations, a call-to-action button, a virtual guide, or even virtual staging. All of this further customizes virtual tours so that visitors enjoy a comprehensive experience when exploring luxury properties.
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Judith Sauch1.VIRTUAL TOURS AND 3D PLANS
How to use real estate floor plans in virtual tours to captivate clients. When selling luxury homes, you'll find that one of the main reasons buyers may reject a house is due to the way the property was planned or built. For many clients, it's important that they can find a home that resembles the floor plan they desire. Therefore, if you use virtual tours to showcase properties, we can create them for existing and under-construction properties. Not only do we make an impact with a more interesting tour, but we also help eliminate any confusion about the architecture of the house. Nowadays, virtual floor plans provide potential buyers with an immersive and interactive experience to explore properties and gain a deeper understanding of their layout. And if we can combine virtual tours with floor plans, we'll take the experience to the next level.
2.THE BENEFITS OF 3D WALKTHROUGH ANIMATION
3D animation is cutting-edge technology that allows potential buyers to take a virtual tour of a property. It provides a three-dimensional and interactive experience that feels incredibly real. Using advanced software and visualization techniques, 3D walkthroughs offer a realistic representation of a property, giving viewers the feeling of physically walking through it. 3D animations are also an excellent marketing tool for companies looking to attract potential investors or buyers.
Enhanced Visualization: Unlike traditional photos, 3D animation offers an immersive experience. Buyers can explore every corner of a property, zoom in on details, and even get a sense of the property's flow. This level of visualization is unmatched and helps buyers make more informed decisions.
Immersive Experience: 3D tours create a sense of presence that static images cannot match. Potential buyers feel as if they are physically inside the property, allowing them to establish a deeper connection and emotional bond. This can speed up decision-making and increase the likelihood of making an offer.
3. 3D PLANS
Advantages of Virtual and 3D Plans included in Luxury Client-Focused Campaigns.
Clear Property Layout for Informed Decision-Making: The main advantage of using real estate floor plans is that buyers get a clear idea of the house's layout. Normally, when there are images or a video, you're only seeing the house from a specific angle and can't truly imagine how it might be in reality. When it comes to a virtual tour, yes, you get an almost perfect idea of the scene you see. But again, in real life, you can't accurately guess the directions and distribution of how each scene connects to others. A floor plan solves this problem. If, during the tour, a person can take a look at the interactive floor plan and understand which part of the house they are in, it will be much easier for buyers to decide if it's what they are looking for.
4.VIDEO TOUR WITH MULTI-LANGUAGE DIGITAL AVATARS
An avatar is a digital representation of oneself that allows seamless interactions in virtual worlds. It is a powerful tool that enables us to engage in the emerging Web3 ecosystem, interact with clients and colleagues, and showcase our expertise in a more immersive and interactive way. Whether you are a real estate agent, broker, developer, or investor, an avatar can help you establish a strong online presence and create new growth opportunities. It allows you to showcase properties in a more engaging and enveloping way, collaborate with clients and colleagues in virtual spaces, and participate in virtual events and conferences.
AI-Based Personalization: AI-driven avatars add a level of personalization to the virtual tour experience. They can simulate a human-like interaction, providing information, answering questions, and offering personalized recommendations based on the buyer's preferences.
AI-POWERED AVATARS Matterport's AI-powered avatars are designed to assist buyers throughout the tour, emulating the role of an expert agent. This human-like interaction not only multiplies attention by 8, according to Matterport data, but also builds trust and enhances the overall user experience. The ability to interact with an avatar creates a sense of familiarity and trust, even in the absence of physical presence.
TOURS HOME STAGE VIRTUALES
Los avatares con IA de Matterport se han diseñado para ayudar a los compradores a lo largo de la visita, emulando el papel de un agente experto. Esta interacción de tipo humano no sólo multiplica por 8 la atención, según los datos de Matterport, sino que también genera confianza y mejora la experiencia general del usuario. La capacidad de interactuar con un avatar crea una sensación de familiaridad y confianza, incluso en ausencia de presencia física.
Los avatares, impulsados por la IA, añaden un nivel de personalización a la experiencia de la visita virtual. Pueden simular una interacción similar a la humana, proporcionando información, respondiendo a preguntas y ofreciendo recomendaciones personalizadas basadas en las preferencias del comprador. Los avatares con IA de Matterport se han diseñado para ayudar a los compradores durante la visita, emulando el papel de un agente experto. Esta interacción de tipo humano no sólo multiplica por 8 la atención, según los datos de Matterport, sino que también genera confianza y mejora la experiencia general del usuario. La capacidad de interactuar con un avatar crea una sensación de familiaridad y confianza, incluso en ausencia de presencia física.
VIRTUAL HOME STAGING TOURS
3D Virtual Home Staging is a Real Estate Marketing tool that allows you to visualize the possibilities of any space without making real interventions (such as a renovation). This is achieved by digitally showcasing the full potential of the property, making it more attractive to the widest possible range of buyers. In the process, digital tools are used to virtually recreate each room with neutral real estate styling capable of appealing to the potential buyer or tenant profile. Thanks to technology, we can now create 3D images, photorealistic images, and even immersive 360º images.
