BENCHMARKING: DISCOVER YOUR COMPETITORS' STRATEGIES AT THE HIGHEST LEVEL exclusively.
A competitive analysis is the process of researching competitors to learn more about their strengths and weaknesses, products, and marketing strategies. When done correctly, competitive analysis can provide data for an informed strategy and decision-making. Among other things, we will analyze how:
- Understand your industry and competitive landscape.
- Identify different types of competitors.
- Understand your market and audience.
- Use findings to create benchmarks.
- Evaluate your current marketing strategy (and even develop a new one).
- Identify competitors' Digital strategies at the highest level in all Digital actions such as web UX, SEO, SEM, Social Media, Ads Campaigns, Programmatic Campaigns, Email Marketing Campaigns, and funnels, Fans and interactions on networks, Content for Networks and Blogs, Video Marketing and YouTube Strategies, Inbound Marketing, WhatsApp Marketing, Automation Tools, and Artificial Intelligence, Advanced Google Hacking Search Techniques, OSINT SOCMINT Digital Footprint.
- Identify their tools and providers.
- Identify their Digital reputation.
- Identify their presentations or material.
- Identify real estate portals.
- Identify digital press campaigns.
- Company reports.
- Associations and networking.
- And more...
Beat your competition with our reports
Origin: A competitive analysis is a study of your market segment landscape to uncover what your competitors are doing. The goal is to understand how they behave within the market to plan business activities that counteract their strengths and exploit their weaknesses.
IDENTIFYING THEIR WEAKNESSES AND STRENGTHS
Competitive analysis is a fundamental tool for business success, as it involves examining your competitors to better understand the market in which you operate and how you can improve your position. Additionally, conducting an analysis of your competition will help you leverage your competitive advantages effectively. You will identify who your main competitors are and what they are doing. This way, you will know in which aspects or areas your product, service, or company excels. This insight can lead you to capture a share of the market that may not be fully satisfied with what a competitor is offering.
DIGITAL IDENTITY AND ADVANCED TECHNIQUES
"As mentioned earlier, conducting a competitive analysis allows you to understand the strengths and weaknesses of your competitors compared to your company, helping you find a gap in the market. Other reasons to do so include:
- Helps recognize who your direct competitors are.
- Determines if you share the same audience with your competitors.
- Assists in figuring out how to improve your business strategy and differentiate yourself from others.
- Contributes to enhancing customer service.
- Improves the development of content strategies.
- Guides us on how we can outperform our competitors in these areas to maintain our customers' attention.
Dominate your sector and be the winner
Our competitive analysis of digital marketing will break down exactly how they are shaping digital marketing actions and reveal the effectiveness of their current strategy at all levels through our experience and premium digital tools, including Artificial Intelligence.
Determining Competitive Advantages in Competitor Analysis
Competitive advantage is a concept introduced by Michael Porter in 1985, one of the foremost thinkers in management and competitiveness worldwide. In fact, it is nearly impossible to address this concept without mentioning some of the key pillars of his theory.
According to Michael Porter, there are three types of competitive advantages: cost leadership, differentiation, and focus. In addition to conducting a competitive study, you can also engage our agency for the digital plan of the new strategy. Based on the results, we develop a new strategy to surpass your competitors and become the NUMBER 1 in your industry
DA FO
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- We conduct a general investigation of your company.
- Identify both your weaknesses and those of your competition.
- Define both your threats and those of your competition.
- Identify both your strengths and those of your competition.
- Determine both your opportunities and those of your competition.
- Analyze the results and select a strategy.
ACHIEVE SUCCESS WITH OUR SWOT ANALYSIS
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- What does your competitor do very well?
- In what areas is your competitor better than your brand?
- What is the weakest part of your competitor? Where is your brand better than your competitor?
- In what areas could your competitor be a threat?
- Are there market opportunities that your competitor has identified?
- What marketing, sales, or product/service improvements do we need?
- How should we change our strategy?
- What changes do we need to make to evolve internally?
- Which materials, campaigns, and processes need updating to help us gain a competitive advantage?
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