SOCIAL MEDIA CONTENT & ADS
SOCIAL MEDIA PLAN
With over 4 billion monthly active users on Facebook, Twitter, and Instagram, social media is a revolutionary way for real estate agents to expand their reach and connect with potential clients. However, to make the most of it, you need the right approach for your business, and a solid strategy is essential.
Depending on the type of business and the target audience, various platforms come into play. In our agency, we specialize in lead generation for clients with high economic potential seeking more than just a property. That's why we work on B2B real estate platforms such as investors, real estate shoppers, and networking platforms like Linkedin, Xing, Meetup, Crunchbase, Angel Investors, or Youtube. Simultaneously, we utilize mass consumer platforms like Instagram, Facebook, Google Business, TikTok, Twitter, and luxury global networks such as real estate forums or groups.
EXCLUSIVE AND IMPACTFUL SOCIAL MEDIA ADS CAMPAIGNS
There is no social media plan without a carefully planned strategy for social media ad campaigns, selected based on the client's objectives and complementing each other. Our agency leverages artificial intelligence tools that contribute creatives with an 85% conversion rate compared to human efforts. Additionally, there is an acceleration in result optimization with the use of other tools that only a digital agency can procure and execute. We create campaigns on Facebook and Instagram ads, Linkedin Ads, Youtube Ads, Twitter ADS, Crunchbase, Xing, Google Business, Pinterest ads, TikTok ads, Apple ads. The content is unique, featuring immersive experiences, videos, animated banners, 3D pieces, or virtual tours.
"360º Marketing Strategy
KEY POINTS"
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Set up of Current Accounts
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Study of Your Brand/Business
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Study of Buyer Persona Profiles
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Content Selection
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Design of KPIs and Pixels
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Programming and Monitoring
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Social Ads Strategy Design
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Design of Banners and Videos
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Implementation of KPIs and Pixels
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Monitoring
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Optimizations, Improvements, and Growth
LUXURY REAL ESTATE FOCUSED SOCIAL MEDIA STRATEGIES
Facebook for Real Estate Agents: Facebook is one of the most powerful marketing tools available, offering real estate agents an effective way to reach potential clients and interact with them. With its massive user base of over 2.9 billion monthly active users, Facebook's targeted advertising platform allows you to identify specific demographics, interests, and behaviors, making it easier for your real estate business to reach the right people. In our agency, we design a 100% personalized social media content plan tailored to your target audience and the luxury real estate sector, analyzing the best content based on the interests in the profiles of your buyer persona (luxury property sellers and high-net-worth buyers). This includes a study of your competition and monitoring. The content is meticulously designed original pieces aligned with your branding style. Our agency stands out for creating pieces such as video marketing, shorts, 3D content, virtual or augmented reality content, QR AR content, house dolls, carousels, puzzles, images with effects, digital brochures, educational posts, ebook downloads, etc.
Another competitive advantage of our agency is that we have AI tools that create banners with an 85% conversion rate, AI-generated images, and the ability to identify globally successful content shared on any social network. This is accompanied by AI-powered listening tools, digital footprint analysis, AI-driven buyer profiling, and monitoring of all actions by your competitors. Another significant advantage is interaction; we naturally achieve an exponential increase in your fans with an analyzed and studied profile, creating interaction and activity on your social media accounts. We design a monthly calendar with content scheduling, accompanied by brand and competition monitoring. To enhance the entire strategy, we launch social media ads campaigns targeting the final client audience, which we can identify as sellers or buyers through the digital footprint.
LinkedIn for Real Estate Agents: LinkedIn provides real estate agents with the opportunity to promote their real estate businesses and become market leaders in their area. With its powerful network of professionals and potential clients, LinkedIn can be a fantastic resource for generating leads and connecting with key figures in the real estate sector. By optimizing your profile with relevant keywords, precise descriptions, and compelling texts that directly address your ideal clients, we can position you as an expert in your field and attract more potential clients. Investing in sponsored social media posts or ads on LinkedIn is also a proven real estate social media strategy that works to multiply your visibility and accelerate results.
Instagram for Real Estate Agents: In general, we consider Instagram to be the best social platform for agents looking to reach new potential clients due to the way the algorithm distributes content. With over a billion active users, it's no wonder that top real estate agents rely on the visual platform to build relationships with clients and boost their businesses. From creating stunning images that capture the attention of potential clients to connecting with influencers with followers in your niche, there are several Instagram strategies you can add to your real estate social media plan to accelerate your growth.
TikTok for Real Estate Agents: With its focus on video content, TikTok can help you reach more people and create excitement around your ads. As it focuses less on people who already know you, it's an ideal place to find new viewers and build your audience. Take inspiration from Ryan Serhant, who used the platform to drive explosive growth in his real estate business.
YouTube for Real Estate Agents: Real estate agents looking to maximize their online presence should consider creating a YouTube channel as part of their real estate social media strategy. With over 1.9 billion monthly active subscribers, YouTube is the second-largest search engine in the world. Fifty-one percent of homebuyers use YouTube for their searches, and 73% of homeowners claim they are more likely to list with a real estate agent who uses videos. Since YouTube is owned by Google, creators using the platform also enjoy significant SEO benefits, allowing them to dominate search engine rankings without resorting to expensive pay-per-click
SOCIAL MEDIA CONTENT & ADS
Building Your Brand:
Having a consistent presence across all online channels provides credibility, visibility, and reliability, fostering trust between your brand and potential clients.
SOCIAL MEDIA PLAN
In our agency, we design a 100% personalized social media content plan for your target audience and the luxury real estate sector. We analyze the best content based on the interests in the profiles of your buyer persona (luxury property sellers and high-standing buyers), accompanied by a study of your competition and continuous monitoring. The content is original pieces designed in detail and in line with your branding style.
SOCIAL MEDIA ADS
Social media ADS campaigns are crucial to creating a personalized target audience. As they are optimized, we can achieve an exponential conversion to attract high-standing property sellers as high-status clients. This is always done through a buyer persona study strategy, creating content that we know interests or catches their attention, and later using remarketing to impact them.
EXCLUSIVE PIECES
Our agency has the most advanced digital tools to create content with AI, video marketing, 3D content, pieces with virtual and augmented reality, housedolls, 3D plans, attractive property descriptions, photos with effects, shorts, videos, puzzlefeed, showcases, carousels, educational posts created and designed according to your brand for the potential end client.
DATA ANALYSIS
As we optimize results monthly, we obtain KPIs that guide us on how to improve our brand and increase sales. As you gain visibility, organic traffic increases, and your branding gains expansive recognition, humanizing the brand and attracting both buyers, sellers, and referred companies to collaborate with you.